5 reasons to understand your start-up value proposition

Businesses are started off the back of that eureka light bulb moment. I remember very clearly that day for me with our first business, SafeText. It was Saturday in September back in 2009. I had woken up with a splitting hangover and scraped myself together for a brass quintet rehearsal we were having that morning …

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Masters in Start-up

As someone who is still a full time student and who has started two companies in the past three years, I have developed a clear picture as to how Ireland operates in assisting early stage start-ups in developing their enterprises.  As my only experience is in online start-ups, I refer to this sector in this …

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Cash Flow can win you the Champions League

In life, money isn’t everything, but in a start-up, it is. Many entrepreneurs, investors and business analysts have written and talked extensively about this topic and, having developed our first business to the point it is now, only now can I truly appreciate why. Tracy Eden, National Marketing Director for Commercial Finance Group recently summed …

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Getting the legals right

If I have learnt anything in my 18 months in business, it’s to make sure you get the legal’s right! One only has to watch the Facebook movie to realize how sticky an amicable relationship can become. A metaphor immediately springs to mind as to how I would describe the importance of it: Between the …

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Google vs. The Dictionary: Where’s the trade-off?

The greatest thing I find about being a semi-technophobe is that I believe I can look at new technology through the eyes of the average consumer. I say semi-technophobe because although technology still bamboozles me as to how it works, I am not the sort to be staging protests outside Apple’s headquarters waving a copy …

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Facebook Event Response Rate

I am very intrigued by the numbers of people who respond to event requests which are put up on FB and, I think there are a number of key factors at play which will affect the success of the response rate. Being an avid musician I frequently receive invitations to various musical events and, these …

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How do people find out about ya when you ain’t got no money?

Since we are a start-up and being sales and marketing manager I have to try and come up with cost effective initiatives for promoting SafeText. I’ve had a few ideas to date: Busking bonanza – Attention Bebe busked out 90’s tunes on the top of Grafton Street on Saturday 22nd January. The purpose was to raise …

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Climbing the Giraffe

Hello Blog, my name is Chris Rooney and I am an entrepreneur. Now already I feel like I have told a lie; let me explain from the beginning. In September 2009 my house mate came to me with a concept which he wanted to turn into a business. The idea was that he wanted to create a …

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