Trademarks for Startups, what you need to know!

Understanding the area of Intellectual Property (IP) is very important for any new startup. You must understand what IP means, how it can be beneficial to you as a new company, and in particular for the purpose of this post – what a trademark is. It took me a long while to really get my head …

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Facebook Event Response Rate

I am very intrigued by the numbers of people who respond to event requests which are put up on FB and, I think there are a number of key factors at play which will affect the success of the response rate. Being an avid musician I frequently receive invitations to various musical events and, these …

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