Are You Building your Network the Wrong Way?

I’m not sure I do a great job at building up my network and actively keeping in touch. I’m human after all and it’s hard to keep up-to-date with people. An indictor of this goes back to back to 2004, when the average address book supposedly had just a hundred contacts, whereas today we’ve likely got …

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In The Event Of A Fire, Learn a Startup Lesson

It’s Friday, 11.30pm. We’re on the way into our office to collect some boxes to bring home. As we walk in the fire alarm goes off, and in typical Irish fashion (“Ah sure, it’ll be grand”) we continue upstairs anyway. We make our way up to the 3rd floor when we notice lots of smoke in …

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Think Different; think Emotionally.

It was September 28, 1997, when Apple debuted the now famous “Think Different” ad campaign. It featured some of the most iconic pioneers of the day including Albert Einstein, Martin Luther King Jr., and Miles Davis. Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square hole. The …

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Getting the legals right

If I have learnt anything in my 18 months in business, it’s to make sure you get the legal’s right! One only has to watch the Facebook movie to realize how sticky an amicable relationship can become. A metaphor immediately springs to mind as to how I would describe the importance of it: Between the …

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